Every productbegins asa thought.
Describe your app in plain English. Albert sizes it, prices it, draws it, and turns it into a brief your developers can build from — before anyone writes a line of code.
- App Vision
- Plans
- Review
- Approvals
step 1 · app vision
—i keep thinking about studios sitting empty
—artists want a room tonight, not next week
—owners hate the phone calls
—the price should be visible before you ask
—maybe deposits? so people show up
One paragraph in · a sized, priced project out
Cost Calculator
Get accurate cost estimates for your app development project
- App Vision
- Plans
- Review
- Approvals
Describe Your App
Answer these questions to help us understand your app and generate accurate estimates. Each required field needs at least 8 words.
About Your App
- What you're building and whyWhat does your app do and what problem does it solve?*
About Your Users
- Who they are and what they needWho are your primary users?*
Roles, demographics, tech level
Four steps, and
no leaps of faith.
Look at what is there. Propose a shape. Measure it. Have it checked.
Cost Calculator
Observation
- App Vision
- Plans
- Review
- Approvals
Choose your design
3 directions for your app — pick one to carry into your estimate. You can change it any time.
tap a design to view all screens
Say it in one sentence.
Watch it become a priced plan.
A live sketch of the real thing. In the product this is step one of the calculator — no account, no form to fill in.
Nothing here needs
setting up first.
No observer gets a privileged position in relativity. Nobody needs one here either.
Nothing to sign up for
Size it, price it, read the whole breakdown. Your session keeps for 30 days.
Your approvers stay put
A secure expiring link, not another tool to join. No login, no seat to buy.
It writes itself down
The eight-section brief auto-saves as you go. Albert can pre-fill it.
One version of the truth
Change the scope, the price moves. Change the price, the scope explains why.
It already looks like yours
Paste your URL. Your colours and type land in every generated screen.
Straight into a project
Approved estimates become projects, every answer carried over. Team invited by role.
Not a transcript.
A body of work.
Everything below comes out of one description, and every piece stays in sync with the others as the scope changes.
Studio Rooms · working title
A booking layer for independent recording studios.
- Project overview
- Business, website, target audience, primary goal, app type and launch timeline.
- Users & audience
- Who they are, the problems they carry, their tech level and accessibility needs.
- Personas
- Role, demographics, goals, pain points and tech-savviness — each linked to journeys.
- User journeys
- Starting point, steps, end goal and success criteria for every persona.
- Epics & integrations
- The major chunks of work, plus payments, analytics, storage and auth.
- Design & technical
- Brand guidelines, visual references, styles to avoid, stack and legal needs.
Albert notes
Deposits change the product more than they change the code. Decide this before design starts.
The people who stopped
guessing.
“I had been describing the same idea for a year and losing people halfway through. Albert priced it, drew it and sent it to my board in an afternoon.”
Iris CallowayFounder, Northline“Our estimates used to be an argument. Now the personas and journeys sit next to the number, so the conversation is about the product again.”
Tomas WeillPartner, Studio Kestrel“The client saw three screens in their own brand colours in the first meeting. Nobody said “that's not what I imagined” six weeks later.”
Ada FontaineEngineering lead, Havenly“Two approvers, one link, a discount code and a timestamped decision. It replaced a fortnight of email.”
Rune OstbergOperations, FieldnoteA number you can
check yourself.
Development is priced from your scope: every persona and every user journey has a rate. Pick a size to see the arithmetic.
Size M
Medium complexity, standard features
3
epics
2
personas
6
journeys
Sized for roughly 100 users. Hosting, storage and traffic are priced separately, on real usage bands.
Choose your size
selected · M3
epics
2
personas
6
journeys
One-time development
$8,000
2 × $1,000 personas + 6 × $1,000 journeys
- Screen concepts included
- Full brief with personas and journeys
- Stakeholder approval workflow
- Rescoped free whenever the idea changes
Free to find out
The calculator is open to everyone. No account needed to get a full breakdown.
Discounts at approval
Approvers can apply a code at sign-off, and the total updates before they commit.
Enterprise when you need it
Larger user bands, longer plans and custom rates for teams that scope for a living.
Reasonable
doubts.
The things people ask in the first five minutes.
You already hadthe idea.
Everything after it is architecture. Describe it in a sentence and get back a size, a price, three screens and a brief — before you commit to anything.
Imagination first. Everything else follows.